“Have you ever had a dream, Neo, that you were so sure was real? What if you were unable to wake from that dream? How would you know the difference between the dream world and the real world?” -- Morpheus, The Matrix (1999)
Last week, we attended our first large-scale virtual conference.
Organized by an industry association client of ours, it was in every way analogous to a sales kick-off meeting. About 8000 attendees registered. At any one time, 1800-1900 people were viewing a main-stage event, attending education sessions, browsing exhibitor booths or virtually networking.
The conference interface was intuitive and easy to navigate. You could go into and out of live sessions as easily as walking into or out of a hotel ballroom – easier, actually. You didn’t disturb anyone by opening a physical door. If you wanted collateral or presentation material, you picked it up and dropped it into your virtual briefcase for later viewing. You could chat with just about everyone.
Who would have thought 4 ½ months ago that an organization could pull this off virtually?