Symmetrics Group

Symmetrics Group is a sales performance consulting and training firm focused on B2B selling. We address challenges spanning sales strategy, process and tools, capability, and sales leadership. Our consultants bring experience as sales practitioners as well as consultants and have helped numerous organizations build high-performing sales teams.

Recent Posts

The Case for Sales Onboarding and How to Do It Right

By Symmetrics Group

The business case for good employee onboarding is nowhere more glaring than in the sales organization. Companies spend more to hire talent in sales than in any other part of the organization and also experience some of the highest turnover rates (25% to 30% annually1). When a seller leaves, the departure can cost a company between $75K to $300K each year, before considering lost revenue.1 After hiring a replacement, it takes an additional three to six months for a sales rep to become productive.

Benefits of Good Onboarding

Experts agree that a well-executed onboarding program can reduce risk, accelerate the path to productivity, and reduce attrition. CEB research on sales onboarding tells us that engaged employees are 9 times less likely to leave, and effective onboarding programs have the potential to increase employee performance by 15%. Boston Consulting Group’s study, Realizing the Value of People Management, identified onboarding as the second most important capability (after recruiting) amongst 22 HR capabilities that impact revenue growth and profit margins.2

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The 4 Most Common CRM Disasters

By Symmetrics Group

Sales leaders ackowledge CRM's role in business success, yet 63% of CRM initiatives fail. Learn the warning signs and first responder tips for four of CRM's biggest pitfalls with our CRM Disaster infographic.  Dig deeper and download our disaster prevention article "CRM & Sales Effectiveness: Where's the Link?" where Tim Clarke of Symmetrics Group explores the critical components of a successful CRM program.

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7 Steps to Sales Force Transformation [Infographic]

By Symmetrics Group

Markets and customer expectations have changed overnight. You can plan to execute a sales transformation the right way or you should plan to fail. These are the 7 Steps you can't skip:

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The Five Disciplines Top Sales Performers Master

By Symmetrics Group

We asked the best of the best of our sales superstar network to tell us what drives their off-the-charts performance.

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10 Sales Facts You Cannot Ignore This Year

By Symmetrics Group

The world of sales is changing. Here are 10 sales facts you need to know to stay ahead of the game.

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6 Challenges Diets & Sales Organizations Share

By Symmetrics Group

What does your sales organization have in common with the average diet? Here is advice to tip the scale in the other direction.

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6 Shifts Sales Organizations Need To Lift Performance

By Symmetrics Group

Is your sales organization struggling? Here are 6 changes you can make to lift performance.

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Overcoming the “Me” Phenomenon

By Symmetrics Group

 One of the primary challenges we see when working with sales teams—regardless of industry, size, sophistication, or geography – is a disproportionate focus on the seller and his products and services. Our goal is to change this and help sales reps understand why, and how, the focus must shift to the buyer and her buying environment.

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