A plethora of research and news continues to flood the media around Millennials, e.g., what makes them unique and how their numbers are mushrooming in the work force. As a sales leader, you should be interested not just in Millennials, but more broadly, the cross-generational dynamics between buyers and sellers and how it impacts sales effectiveness.
There are undeniable impacts on your customer’s business as well. From B2B sales and marketing to direct-to-consumer (B2C) engagement, multi-generational forces permeate all aspects of the buying process.
On April 12th, Seismic, a leading sales and marketing enablement solution provider, hosted a webinar featuring Symmetrics Group and T. Rowe Price.
Together, we demonstrated the multi-generational impacts between buyers and sellers, broadly in a B2B setting and specifically within the world of wealth management, where a massive wealth transfer from older to younger generations is currently underway. Are sales organizations, marketers, and financial advisors ready for this generational shift?