The Love and War of Generational Selling

By David Szen on Sep 17, 2014

How can you equip your sales force to sell across generations? Here is your field-tested cheat sheet.

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David Szen

Written by David Szen

David Szen is a contributing author for Symmetrics Group and a sales effectiveness expert. Having delivered numerous sales and leadership training programs for companies across industries, David understands the nuances that can impact sales team performance. David explored generational impacts on sales team effectiveness and co-authored the book The Multigenerational Sales Team with Symmetrics Group's founder Warren Shiver.

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