5 Steps to Find Your Actual Cost of Sales Training - Part 1

By Michael Perla

Annually, U.S. firms spend approximately $900 billion on their sales forces, which is greater than three times their total media ad spend and 20 times their spend on all digital marketing[i]. Based on various sources, there are between 4 and 5 million business-to-business (B2B) sales professionals in the U.S. and approximately $20B is spent on sales training alone, not including sales enablement technologies, tools, and aids.

As a firm that often develops customized sales training, we are frequently asked about the costs over and above our fees. As you can imagine, it’s not a simple answer, but this two-part article highlights the 5 steps you should take to define your cost of sales training and determine whether custom or off-the-shelf training is a better option for you.

Continue Reading

Mind Numbing Presentations

By Warren Shiver

I attended multiple conferences this week and witnessed a wide range of presentations and presenters – ranging from the nearly sublime to mind-numbing dull.

Continue Reading

Lists by Topic

see all
Multigenerational Selling Events

Posts by Topic

see all