Sales leaders ackowledge CRM's role in business success, yet 63% of CRM initiatives fail. Learn the warning signs and first responder tips for four of CRM's biggest pitfalls with our CRM Disaster infographic. Dig deeper and download our disaster prevention article "CRM & Sales Effectiveness: Where's the Link?" where Tim Clarke of Symmetrics Group explores the critical components of a successful CRM program.
Want to know what’s ailing your sales process? Look no further than how your reps are using CRM.
Yes, the title is a bit facetious. In my conversations with sales executives and management, CRM adoption by the sales force is a serious matter. If the data is suspect, the discussions on sales performance can devolve into “jungle” arguments – the loudest and strongest wins vs. the facts and analysis.
Regardless of your own answer to the question let’s face the facts. If you stop everything you are doing right now and call 100 sales reps across a diverse industry pool and ask the following questions you WILL get the following answers: