The 4 Most Common CRM Disasters

By Tim Clarke

Sales leaders ackowledge CRM's role in business success, yet 63% of CRM initiatives fail. Learn the warning signs and first responder tips for four of CRM's biggest pitfalls with our CRM Disaster infographic.  Dig deeper and download our disaster prevention article "CRM & Sales Effectiveness: Where's the Link?" where Tim Clarke of Symmetrics Group explores the critical components of a successful CRM program.

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Who Cares About CRM Adoption?

By Michael Perla

Yes, the title is a bit facetious. In my conversations with sales executives and management, CRM adoption by the sales force is a serious matter. If the data is suspect, the discussions on sales performance can devolve into “jungle” arguments – the loudest and strongest wins vs. the facts and analysis.

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