Prepare for Gen Z in Four Ways: Leadership, Learning, Technology, and Data

By Erica Abt

It is difficult to keep up with the latest generational trends, especially for sales leaders trying to drive performance while also balancing the needs of those they lead and serve. In fact, many sales leaders express how complicated it is to prioritize and implement any sort of business or culture change that they think will get the best return on their time, money, and effort.

My colleague, Kelsey, recently broke the bad news that Generation Z – yes, people born after 2001 – will soon be another key consideration for sales organizations. If you haven’t been paying attention to how generational differences are impacting your sales team, then you’re already late to the game. So, what’s our recommendation? Instead of just catching up on Millennials (which you can do here), this blog explores the critical places to focus in order to prepare for Generation Z that will also positively benefit Millennials along the way.

Topics: generation Z
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Generation Z is Coming, with Skills that will Surprise You... and Your Buyers

By Kelsey Peusch

What sounds as ominous as a Game of Thrones catchphrase or foreboding as a Brad Pitt Zombie reboot might be a blessing for corporations that will soon be forced to navigate a new set of rules to prime the next generation for the sales roles of those on the road to retirement. 

By our research, the oldest members of Generation Z are 18 years old (born in 2001 or after). Their story is yet to be fully written, but societal norms have shifted so significantly in the past 5 to 10 years that their impact on this next generation will likely be significant. From Washington’s partisan politicking and Hollywood’s #MeToo Movement to the power of social influencers, Generation Z exquisitely balances the need to be unique with that of being highly empathetic. Vulnerability is becoming a badge of honor, and authenticity seems to trump all else. Let’s take a deeper look to better understand how these influences are molding the next generation of highly empathetic sellers and thought leaders.

Spoiler alert – there is a lot more good than bad!

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