What’s All the Talk About Sales Enablement?

By Michael Perla

It’s a hot topic, particularly in the world of sales. I often hear VP’s of Sales talk about it and pundits at large. A Google search of “Sales Enablement” returns over 1.1 million results. Everyone wants to be enabled – right? To some people, it also may sound better or more strategic than sales operations. So what is sales enablement?

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