How to Support Your Sales Process with CRM

By Warren Shiver

Want to know what’s ailing your sales process? Look no further than how your reps are using CRM.

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Who Cares About CRM Adoption?

By Michael Perla

Yes, the title is a bit facetious. In my conversations with sales executives and management, CRM adoption by the sales force is a serious matter. If the data is suspect, the discussions on sales performance can devolve into “jungle” arguments – the loudest and strongest wins vs. the facts and analysis.

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