Want your customers to listen? Tell stories and show pictures.

By Rachel Cavallo

Aesop’s Fables are believed to date as far back as 5th or 6th century BC.  The oldest fairy tales were believed to have been told and retold for generations before they were ever written down.  Meanwhile, my clients struggle daily with trying to get their customers to remember their sales pitch 10 minutes after they pull out of the parking lot.

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Want people to get on board with a big strategy? Back away from those keyboards and start drawing...

By Michael Taylor

The first 99.9% of human existence had no Microsoft word or PowerPoint presentations. We relied on seeing vs reading to make sense of the world around us. For most of our existence we were in a constant struggle between hunting to eat or being hunted and eaten. Our ability to size up a situation visually with everything seen together in context was the difference between life and death.

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