Why Your Go-To-Market Strategy is Probably Wrong

By Michael Taylor on Oct 21, 2014

Is your go-to-market strategy really a go-to-market tragedy? Here are 5 common pitfalls.


Also in this blog: A Go-To-Market Strategy Primer



Michael Taylor

Written by Michael Taylor

Michael Taylor specializes in making the value of companies with complex sales crystal clear. He has sold and led over 150 domestic and global strategic marketing accounts including: Johnson & Johnson, Godiva, North Highland, IBM, Intercontinental Hotels, AmeriSource Bergen, VeriFone, TSYS, Thomson Reuters, Qwest and many others. Michael blends the fresh approach of a creative director with the business instincts of a CEO to help Symmetrics Group use fresh ideas and creative approaches that unify sales and marketing teams and increase customer results.

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