As a proud card-carrying member of Generation X, I distinctly remember the classic Wendy’s® commercials with actress Clara Peller asking “where’s the beef?” Yes, those were the days when we actually watched commercials on TV… and watched broadcast TV outside of live events.
If you’ve watched any broadcasted events lately, especially sports, you can’t help but notice the long-running (by today’s marketing standards) advertising campaign from Arby’s® claiming “We Have The Meats®”. Admittedly, your author hasn’t frequented an Arby’s® lately, but I can’t help but applaud their creativity and especially their focus on a core and differentiated value proposition. I haven’t seen the data, but I’m guessing there is a strong overlap between those who religiously tune into live sports and carnivores.
What can those of us in the B2B world learn from this great marketing?