Lemonade Stands - A Sales and Marketing Metaphor

By Warren Shiver

With another school year starting up, I was reminded of the time that I took up the typical parental duty of going into the 1st grade classroom and explaining what I do as a “grown-up”. Since I provide a nebulous service and not a product readily identifiable or relatable by 6 and 7 yr-olds, I decided to talk about sales and marketing in the context of a lemonade stand (no points for originality here), to cover the basics of location, advertising, pricing, quality, supply chain, staffing, etc.

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