Buzzwords like “big data” and phrases like “strategic data-driven decision making” have been bouncing around board rooms for quite some time. Experts report that up to 97% of organizations are investing in big data and AI, with each striving to harness data to be smarter about the people they target, the products they offer, the pricing they set, and the distribution paths they select.
Organizations across industries are clamoring for tools and techniques capable of aggregating important data as they mine for meaningful insights. No doubt the topic is hot, and there are bright spots emerging within the world of sales, yet why do so many sales organizations still struggle to fully optimize the potential of the data at their disposal?
Read on to learn more about the power behind data analytics, why sales organizations continue to struggle to unlock its true potential, and the bright spots emerging within our own client portfolio.